LIFT Launches

Our first post will be out of step with what you can expect from the LIFT Blog, as this one is all about us. Today we are pleased to announce the launch of LIFT, a company dedicated to supporting the business building aspirations of its partners. LIFT develops strategy, products, new markets and implementation solutions for leading hospitality and real estate companies.

In many respects LIFT has been in the works for years. It is inspired by the experience we have acquired across the Americas, the Middle East, North Africa and Asia. LIFT will apply the lessons we have taken from residential projects around the globe, our strong background in hospitality, refined understanding of brand and passion for building business – to drive the growth of the partners we serve. 

A consistent theme we have observed is that dynamic leaders and great organizations are rarely satisfied with the status quo. Most are pursuing visions of what their business could look like in the future – new markets to be served, products to launch and categories to be entered. But implementing high impact growth initiatives is never easy, and too often innovative ideas remain undeveloped. LIFT exists to help its partners overcome hurdles and build the business they aspire to lead.

Going forward, our postings will be much less focused on LIFT. We will be taking a look at luxury brand extensions and some exciting residential opportunities we see in Asian urban markets. And we will be in Dubai in late April for the Arabian Hotel Investment Conference and promise to share our observations here.